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WHY IS IT IMPORTANT?
By writing your marketing messages individually, and only when you need to do them (often under time pressure), you have little chance of creating consistent copy.
IS THIS A PROBLEM?
Its simple psychology. When people encounter mixed messages, they instinctively doubt all of those messages and move on.
WHAT IS THIS KEY MESSAGE THINGY AGAIN?
It;s a comprehensive document that contains all relevant marketing and selling statement about a product or service. It's your plan for the future when the next last-minute marketing comes up. You can coolly pull out your Key Message Copy Platform and put together another marketing message that matches all the others.
Key Message Copy Platform creates a consistent message across all platforms